What are the categories of services mix?

The essential elements of product, promotion, price and place remain in service the service marketing mix, but three additional elements–people, physical evidence and process –are included to the 7Ps mix.

What are categories of services?

Services are diversified in three groups; Business services, social services and personal services. Business services are the services used by businesses to conduct their business activities. Social services are the services provided by NGO’s to pursue a certain set of social goals. …

What are the services marketing mix?

Service marketing mix is a phrase used to describe seven factors used when marketing services: product, price, place, promotion, people, process and physical evidence.

What are the 7Ps of service marketing mix?

Seven Ps of Service Marketing: product (service), price, place (distribution), promotion, people, physical evidence, and process. Marketers work on creating a proper blending of these seven Ps to satisfy the needs of consumers in the service sector.

What are the four categories of services?

1.4 Four broad categories of services

• People processing.
• Possession processing.
• Mental stimulus processing.
• Information processing.

What are the five categories of offerings in the product/service mix?

Philip Kotler and Kevin Lane Keller distinguish five product levels – Pure material goods, Predominant material goods with accompanying services, Hybrid, Predominant service with accompanying goods, Pure service.

What are the three categories of services?

There are three main types of services, based on their sector: business services, social services and personal services.

What is service mix?

The service marketing mix is a combination of the different elements of services marketing that companies use to communicate their organizational and brand message to customers. The mix consists of the seven P’s i.e. Product, Pricing, Place, Promotion, People, Process and Physical Evidence.

What are the types of service marketing?

There are broadly 3 types of service marketing:

• B2C. This is the main customer service provided by companies to its end customers.
• B2B. Many companies provide services to enterprises and organizations.
• Post Purchase Service.