What are the micro and macro environmental factors in marketing?

Micro-environment factors include internal factors i.e. customers, suppliers, competitors, etc. whereas macro-environment has external factors like political, social, economic, etc.

What are the components of micro environment?

Answer: The important elements of the micro environment of an organization are:

• Customers and Consumers.
• Competitors.
• Organization.
• Market.
• Suppliers.
• Intermediaries.

What are macro environmental factors in marketing?

The factors that make up the macro-environment are economic factors, demographic forces, technological factors, natural and physical forces, political and legal forces, and social and cultural forces.

What are the factors of marketing environment?

7 Factors Constituting Marketing Environment

• Demographic Factors: Demographic factors are related to population.
• Ecological Factors:
• Economic Factors:
• Socio-cultural Factors:
• Political and Legal Factors:
• International Environment:
• Technological Factors:

What are market environmental factors?

A marketing environment encompasses all the internal and external factors that drive and influence an organization’s marketing activities. Marketing managers must stay aware of the marketing environment to maintain success and tackle any threats or opportunities that may affect their work.

What is the micro marketing environment?

The micro-environment refers to the forces that are close to the company and affect its ability to serve its customers. It influences the organization directly. It includes the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public.

What are micro economic factors?

Six microeconomic business factors that affect almost any business are customers, employees, competitors, media, shareholders and suppliers.

• The Impact of Customers.
• Availability of Employees.
• Distribution Channels and Suppliers.
• Level of Competition.
• Availability of Investors.
• Media and the General Public.

What are the two components of marketing environment?

The marketing environment of a business consists of an internal and an external environment. The internal environment is company-specific and includes owners, workers, machines, materials etc. The external environment is further divided into two components: micro & macro.