Users' questions

What are the types of GA e commerce tracking?

What are the types of GA e commerce tracking?

Google Analytics offers two types of ecommerce reporting: Standard Ecommerce and Enhanced Ecommerce. Standard Ecommerce tracks typical ecommerce metrics such as revenue, conversion rate, average order value, and specific product performance.

What is the difference between ecommerce and enhanced ecommerce?

The core difference between Enhanced ecommerce and Standard ecommerce is that the latter primarily tracks transactions on the Order confirmation/Thank-You page only, whereas the former allows you to track transaction processes from adding to the cart, to payment method, to shipment, to review, and finally to checkout ( …

What is enhanced e commerce?

Enhanced Ecommerce (EEC) is a Google Analytics plug-in, which gives us an opportunity to get better insights in the shopping behavior of our users. When we compare EEC with standard Ecommerce implementation – the main benefit is that we get access to a lot of new valuable reports.

What are product impressions?

A Product Impression is defined as viewing one (or usually multiple) product offers on a given page. A typical scenario would be loading a page on which multiple products in a given category are being browsed. Each of the different product offers on this page would count as a Product Impression.

How Does GA track revenue?

How to Measure Revenue by Medium or Source in Google Analytics. Go to the Acquisition tab in Google Analytics. Under All Traffic click on Source/Medium. This page shows you traffic from each channel as well as revenue generated from each medium and source.

What is affiliation Google Analytics?

Affiliation is a Dimension in Google Analytics under the Ecommerce section. Affiliation Definition: A product affiliation to designate a supplying company or brick and mortar location.

What is the benefit of enhanced ecommerce?

Enhanced Ecommerce gives you better and more powerful insights into the shopping behaviour of your visitors. Based on the actions that your visitors take, such as visiting the product detail page but not adding anything to cart or making a purchase, you can create segments and retarget these visitors accurately.

Where is enhanced ecommerce in Google Analytics?

Turn on Enhanced Ecommerce for a view

  1. Sign in to Google Analytics.
  2. Click Admin, and navigate to the view for which you want to turn on Enhanced Ecommerce.
  3. In the VIEW column, click Ecommerce Settings.
  4. Under Step 1, Enable Ecommerce, set the status to ON.
  5. Click Next step.

How do I know if my ecommerce is enhanced?

You can find it by navigating to Conversion > E-commerce (make sure to first enable it in Google Analytics at the view level). You will only see meaningful data in all reports if you implement all the Enhanced Ecommerce activities shown below: Product Impressions.

What is a data layer?

A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations. Developers should read the developer documentation for more information.

What is product list views?

Product List Views Definition: Number of times the product appeared in a product list (Enhanced Ecommerce).