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What is fashion as communication?

What is fashion as communication?

Fashion communication is a domain which involves itself with the communication of fashion and lifestyle. This can take various forms such as communication design, branding for a fashion label, public relations, fashion journalism, advertisement, styling or visual merchandising and art direction.

How is fashion a form of communication?

Fashion and clothing are forms of nonverbal communication where no spoken or written words are used, but they send silent messages.

Why is fashion communication important?

It is a specialized domain of fashion studies that helps students in learning communication knowledge and skills relevant to the fashion and lifestyle industry. It is also the backbone of the whole fashion business. This is among one of the newest and most exciting avenues of the fashion and lifestyle industry.

What do fashion communications learn?

The Fashion Communication programmeprimarily focuses on four major domains i.e., Graphic Design, Space Design, Fashion Media and Fashion Thinking, and the related genres of these major areas, using hand and digital skills through knowledge, application and practice based approach.

What can fashion communicate?

Clothing conveys nonverbal clues about a speaker’s personality, background and financial status. Your clothing style can demonstrate your culture, mood, level of confidence, interests, age, authority, values and sexual identity. Consider how clothing style might send a negative message.

Why do we study history of fashion?

It makes one understand how one thing at a certain time in a certain place has influenced another thing in a different time and place. It’s only because of this understanding of long-term patterns and repetition in trends, that one is able to do a perfect forecast for the next season.

What is the difference between fashion communication and communication design?

ANSWER (1) Fashion Communication is one of the newest and upcoming fields in the fashion industry. Communication Design aims to inform and attract the attention of the people. Fashion Communication is one of the newest and upcoming fields in the fashion industry.