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What is a leaderboard in marketing?

What is a leaderboard in marketing?

A leaderboard is the first to load banner ad, at the top of the page, above the content. They are the first advertisement seen when a user visits a page and are a large, highly visible size. They offer advertisers a great deal of space in a prominent position without intruding on content.

What is a leaderboard image?

The leaderboard is an image ad 728 pixels wide by 90 pixels tall. Here is a picture of a leaderboard ad on Google Image search: These ads are charged on both a CPM and CPC model, depending on your ad settings and goals.

What size is 728×90 pixels?


Display dimensions (WxH): 728 x 90 PX
File Formats: Approved 3rd Party tags, HTML5 (HTML5 creatives can either be supplied as a 3rd party tag, as a self-contained HTML5 creative or via DoubleClick Studio) Flash assets are not supported
Max animation length: 15 SEC
Max frame rate: 25 FPS

What is a mobile leaderboard?

The 320×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 320 pixels wide by 50 pixels tall. This ad size is known as a Mobile Leaderboard or Smartphone Leaderboard. A 320×50 ad unit is most commonly used as an ad on mobile phones. It is listed as one of the top performers on AdSense.

How big is a 728×90 ad?

The 728×90 banner ad unit is an IAB standard ad unit also known as is known as a Leaderboard Banner, Super Banner or just a Leaderboard. The leaderboard size is 728 pixels wide by 90 pixels tall. A 728×90 ad is usually placed at the top of a page, so as to be seen by the user immediately when the page loads.

What size is a skyscraper ad?

The dimensions of a skyscraper banners in our world tend to be either 160 x 600 pixels or 120 x 600 pixels. There are, however, less frequently used variations such as the small skyscraper which is 120 x 240 or the wide skyscraper which is 240 x 400.