What is the story behind the Alfa Romeo logo?

What is the story behind the Alfa Romeo logo?

When the brand started, Alfa Romeo was just “A.L.F.A.” or Anonima Lombarda Fabbrica Automobili. Because of the strong connection to the city of Milan, the crest was packed with symbols to pay homage to the brand’s roots. In 1915, Nicola Romeo took the helm and A.F.L.A.

What is the emblem for an Alfa Romeo?

Alfa Romeo Logo Symbolism Explained The Alfa Romeo logo is divided vertically into two halves, and this design feature has not changed since 1910. Designers decided to represent the luxury brand using two traditional symbols of Milan: the Visconti serpent on the right and the cross of the municipality on the left.

What does Alfa Romeo stand for?

Anonima Lombarda Fabbrica Automobili
By 1915, the factory changes its name to ALFA short for Anonima Lombarda Fabbrica Automobili which means Lombardian Car Factory and the last name of the entrepreneur Nicola Romeo, who took control of the company.

What does the Alfa Romeo Quadrifoglio badge Symbolise?

It has been the symbol of Alfa Romeo racing cars ever since, and has appeared on select production models since the 70’s. Today, on Giulia and Stelvio, the Quadrifoglio “certifies” their sports mission and exclusive technology.

What is the Alfa Romeo font?

all-caps sans-serif font
The current version first began life in 1910, though various elements have evolved over the years. Within the Alfa Romeo logo, you’ll find a strange-looking serpent, a cross, or crucifix, and the Alfa Romeo name, written in all-caps sans-serif font.

Why does Alfa Romeo have 4 leaf clovers?

The 1923 Targa Florio would be different, however, and Sivocci was so fed up of his bad luck that he decided to add a symbol of luck to his Alfa Romeo racing car: a four-leaf clover. When Sivocci died, one of the points was removed, creating the Quadrifoglio triangle emblem that continues to this day.