Users' questions

How do I prepare for Marketo Certified Expert exam?

How do I prepare for Marketo Certified Expert exam?

Tips to Prepare for the Exam

  1. Review the exam topic list.
  2. Familiarize yourself with MCE Sample Questions.
  3. Enroll in the Marketo MCE Prep Course.
  4. Review the Additional Study Aid Resources.

How easy is Marketo?

Marketo can be intimidating at first. It’s large and built for enterprise companies. Though it’s better described as difficult to learn, you will learn to love it, simply because its flexible enough to do whatever you dream up in the marketing automation world.

How long does it take to get certified in Marketo?

90 minutes
The Marketo Certified Expert exam is composed of 100 multiple choice questions and must be completed within 90 minutes. The Marketo Certified Revenue Cycle Analyst exam is composed of 50 multiple choice questions and must be completed within 90 minutes.

What is marketo certification?

A Marketo Certified Associate (MCA) is a person certified by Marketo to have the necessary skills to set up basic email marketing initiatives and report on program success. According to Marketo, this level of certification “validates competency, expertise, and operational knowledge in the broad use of Marketo.”

What is a Marketo Certified Expert?

Marketo Certified Expert (MCE) The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo. Those who receive the MCE credential will demonstrate their mastery and expertise in the use of Marketo.

What is Marketo used for?

Marketo is a marketing software as a service (SaaS) platform designed to help businesses assess and automate marketing tasks.

How does Marketo charge?

Similar to HubSpot, Marketo’s tiered pricing is based on the number of contacts in your marketing database and the features and services included in your package, but there are no limits on the amount of emails you send or caps on any lead management features.

What is marketo used for?

Is marketo a CRM?

While Marketo doesn’t provide a built-in CRM module, their product was built using the Salesforce platform, which means they offer some of the best Salesforce integration in the industry. They also offer native integrations for Microsoft Dynamics and SAP, and certified integrations for Netsuite, Oracle, and SugarCRM.

Is marketo certification hard?

It’s worth getting. Marketo has always recommended a person have at least a year’s worth of experience before taking the certification exam. On the opposite end of the spectrum, it’s considerably harder for people with no experience to ramp up and pass in a short amount of time.

Is marketo similar to HubSpot?

These two cloud-based industry leaders both have strong customer bases, high satisfaction scores, and a lot of overlap in features. But they aren’t the same. Marketo primarily makes marketing automation tools for enterprise and B2B clients, while HubSpot caters to growing companies of all types.

What should I know about Marketo before my interview?

Getting to know Marketo before your interview is a very important step. In addition to reviewing the company history, you also want to have a good understanding of who Marketo services, collaborates with, and does the bulk of their business with. A thorough read through their website, online reviews, and a Google search can tell you a lot.

How would you describe your experience with Marketo’s analytical tools?

Whether your experience includes utilizing analytical tools within email marketing platforms or troubleshooting these tools, make sure your answer showcases your knowledge and possible limitations of these tools. Also, try to convey your understanding of the analytical capabilities of Marketo’s tool.

What is Marketo’s approach to team building?

Marketo finds that bringing together people with diverse skill sets to accomplish a goal is important when developing or improving upon a Marketing Automation platform with a wide array of capabilities. The challenge is taking full advantage of each person skills and talents in an effort to build the most competitive product.

What is Marketo doing to market their products/services?

Marketo has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer. Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they ‘hang out’.