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What does Juan Valdez represent?

What does Juan Valdez represent?

Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer.

What is the name of Juan Valdez donkey?

Conchita
Conchita/Lana Juan Valdez has been the face of Columbian coffee since 1958. The fictional character, created by the National Federation of Coffee Growers of Columbia, is usually seen with his faithful pet, Conchita (sometimes called Lana).

Who invented coffee?

Coffee grown worldwide can trace its heritage back centuries to the ancient coffee forests on the Ethiopian plateau. There, legend says the goat herder Kaldi first discovered the potential of these beloved beans.

Was Juan Valdez a real person?

Carlos Sanchez, the man who has portrayed the iconic yet fictional Colombian coffee farmer, Juan Valdez, has passed at age 83. Juan Valdez was originally created in 1958 as a fictional character to distinguish 100% Colombian coffee from other countries while establishing it as an international brand.

What coffee is Juan Valdez associated with?

Colombian coffee
Carlos Sanchez, the man who has portrayed the iconic yet fictional Colombian coffee farmer, Juan Valdez, has passed at age 83. Since 1969 he was the enduring face of Colombian coffee, appearing in countless advertisements and tv commercials for the National Federation of Coffee Growers of Colombia.

Does Starbucks own Juan Valdez?

Last week, Starbucks began scouting prime locales in Bogota for its first stores, set to open in mid-2014. “Starbucks created this concept, this business model,” said Hernán Méndez, president of Procafecol S.A., created in 2002 by the Colombian Coffee Growers Federation as the parent company of Juan Valdez Café.

Why do Colombians drink instant coffee?

Only Colombians don’t appear to have too much of a taste, or budget, for the highest quality beans their country has been growing. They instead have developed an appreciation for milder brews and instant coffee.